Written by: Total Licensing | For: Licensing Source Book Europe: Summer 2020 Edition

If there was one company which was well placed to be able to nimbly work its way through a pandemic, Brands In is certainly a very good example.

Prior to lockdown, the company already had a strong relationship with Amazon - indeed, Brands in has been working with the online retailer for around eight years, initially selling directly to it via the Vendor programme. The Importance of relationship has been further underlined by the acceleration of online shopping sue to the physical retail lockdown, the London-based company has also developed similar quick-to-market relationships with other retailers including Character.com, Boohoo, and Pretty Little Thing. The company’s slick - and eco-friendly - production process, its ‘never-out-stock’ ethos, in-house print on demand, and dropship facility, combined with a vast library of licenses has won the business numerous fans and means it is a hot ticket in the licensing business right now.

Rick Lowe, md of the company, tells LSB: “Lockdown has impacted us positively in our relationship with amazon as more consumers have gone online. This has driven our sales up during the pandemic. We are relatively new supplier [to Character.com, Boohoo, and PL] and the fact that we are vertical is the reason we are growing with them. We have licenses, design prowess, and are vertical. Speed matters and we have proven to be able to deliver on this requirement.”….

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